Staging houses

that get noticed, sell faster, and for more money

Staging houses

that get noticed, sell faster, and for more money

Let’s make a great first impression!

Staging is a marketing strategy that combines art and science to ensure your house is captivating to the broadest range of home shoppers.

It showcases your home in its best light, with decluttering, rearranging furniture, updating decor or paint colors, or other improvements as needed to maximize its appeal. So buyers can envision themselves living in and loving your home.

Increase Selling Price

In a survey* of 4,600 properties, homes that were staged sold 73% – on average $40K – over list price. The average staging investment of 1.3% resulted in a 7.1% over-list return on investment.

sell faster

Homes that were staged sold approximately 9 days faster than the average. When homes sit on the market, buyers notice & assume that something is wrong with the house.

get Noticed

More than 95% of buyers first looked at home photos online before visiting. Staging a home helps get their attention.

*2021 Seller’s Market Survey, Real Estate Staging Association

First impressions make all the difference.

And they can be formed before buyers step one foot in your house, according to the National Association of Realtors.

Research shows that over 95% of buyers will look online at photos of a home before seeing it in person. That’s why it’s imperative that your online listing photographs are stunning.

Once buyers arrive outside your house, they will form a positive or negative impression within 15 seconds that they carry with them throughout your home’s interior.

Home staging services

Before you list your home, call on Birch Hill Interiors to set the stage for a successful sale. I’ll create a custom staging plan that you can choose to implement yourself, or with my additional help. It’s up to you!

in home staging Consultation • $300

This is a one-hour, in-home visit to talk about your home’s best features, use of existing furnishings, and how to make it feel bigger, brighter, and more modern.

Your in-home visit is followed by a customized, detailed plan with recommendations to enhance your home’s appeal and salability – e.g., paint color for walls, an updated chandelier, rearranging furniture, curating decor, etc. You’ll have everything you need – including what to purchase, cost and where to find it – to implement the plan on your own. Or add my on-site staging services.

ON-SITE STAGING• $100/hour

Once you have my custom staging plan, I can also help on-site in your home to bring it to life. You decide how much of my hands-on styling and installation assistance you would like: That may be simply accessorizing, using your decorative items or my styling inventory, all the way to fully arranging furnishings and décor in multiple rooms for your listing photographs and showings. Or anything in between. Let’s figure out what you need. Supplemental furniture and décor is rented on a month-to-month basis.

Birch Hill Interiors in South Saint Paul, Minnesota, United States on Houzz

Best of Houzz Service award winner

Birch Hill Interiors is proud to be recognized by Houzz, the online home design, decorating and remodeling community, for rave-worthy customer service, according to Houzz rating and client reviews.

I’m an annual winner of the Best of Houzz Service Award.

I invite you to become one of my happy clients too!

What my clients say

“I used Birch Hill Interiors to stage the home of my parents, who had recently passed away. Roberta’s calm and gentle demeanor helped me with this emotional task in a sensitive, yet very efficient manner. She transformed my parents’ somewhat dated and cluttered home into something that would appeal to any buyer. The difference was amazing, and I could not have imagined it on my own.”

Karen

|Staging

“Roberta was awesome. She took her time going through our entire house and gave us fantastic suggestions. Her ideas for placing furniture in each room were great and resulted in excellent listing photos. I believe that all of her recommendations made our house look wonderful and will help it to sell faster! Thank you, Roberta.”

Adam

|Staging

“Roberta assisted us with organizing for our move (downsizing), as well as staging our house for sale. Her responsiveness, compassion, and professional attitude made the whole process easier.”

Kathy

|Staging

“Roberta assisted us in staging our home. She gave helpful ideas to display/attract the best and unique qualities of our home to prospective buyers. Also, she had valuable recommendations on protecting the contents of our home during open houses. We would definitely use her services again.”

Susan

|Staging

“Roberta helped us immensely once we made the decision to sell.

From the initial consultation to the final staging, she did exceptional work. Thanks to Roberta’s attention to the detail and her knowledge about what helps sell homes, our online photos looked amazing. I’m convinced the sheer quantity of offers we got was due in large part to how great she made our home look.”

Penny

|Staging

“Roberta was so helpful when working with us to stage our home to get it on the market. She gave us detailed layouts for each room and we had an offer on our home within 48 hours after listing. We would definitely use Birch Hill again and recommend to anyone looking to sell their home!”

Allison

|Staging

“Roberta provided us with a 2 page to-do list of tasks to make our house listing ready. We followed almost all of her advice and boy were we happy with the results! Our house totally transformed and made us second guess our decision to move. Buyers must have thought so too because we received multiple strong offers on our home in the first weekend. Thank you so much Roberta!”

Natalie

|Staging

“Roberta’s expertise to help stage my home for selling was incredible. All her suggestions helped display the home at it’s best. She is extremely attentive to the details to make your home pop. Highly recommend.”

Karen

|Staging

Questions?

Home staging is the art of using design techniques to maximize a home’s potential to attract buyers, sell more quickly and for more money. In this way, staging is an investment in marketing your home, your most valuable commodity. My approach is to professionally prepare a home to sell using my practical creativity with consideration of my clients’ particular budget, to highlight its best features and distract from less-attractive characteristics. This is a strategic process that draws on design principles and creates emotional connection points.

Very few buyers are able to look past your personal style, your loved one’s photos, and your daily life. And sellers don’t always see their homes objectively. They’re used to how it looks and may be uncomfortable with change. In our competitive housing market, where buyers have many comparable choices, they are more likely to fall in love with houses that they can envision as their own. I bring a professional eye to the process to make sure that happens.

Buyers are savvier than ever before. They watch HGTV for recreation. They are well-informed through traditional and social media. And 95% of buyers start home shopping online before ever seeing a property in person. Staging sets up the house for great photographs! Besides that, only 5% of buyers can actually visualize the potential of a home, whether it’s lived in or vacant.

This depends on how involved you would like me to be in preparing your home for sale. Keep in mind that there is a greater value in staging your home to look its best before it goes on the market than in taking a price reduction if the listing doesn’t attract enough interest. Statistics show that investing 1-3% of your home’s assessed value can increase your return by 8-10%. Can you afford not to stage?

Staging houses

that get noticed, sell faster, and for more money

Staging houses

that get noticed, sell faster, and for more money

Let’s make a great first impression!

First impressions make all the difference.

Home staging services

What my clients say

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