Hello.
I’m Roberta Peters.

Founder, Birch Hill Interiors

As a little girl playing on our farm, I’d rake the fall leaves into the shape of a house, complete with rooms and a sidewalk. In winter, after my dad plowed the snow into huge banks, I’d grab a shovel and get to work, carving out steps, creating rooms, making furniture out of packed snow. And in the spring and summer I just rode my bike and went swimming.

I guess I just grew up designing.

I studied fine arts and spent 30+ years in graphic design, working with companies in Minneapolis-St. Paul, and then freelancing, which included staging sets for The Family Handyman magazine. That work sharpened my eye for spatial relationships, my ability to solve visual problems, and most importantly, how to listen carefully to client’s objectives.

Along the way I also studied landscape design and floral design, two passions that quietly find their way into almost every interior I create. I’ve always believed that bringing the outdoors inside makes a space feel more alive.

My husband and I have always loved a good renovation project. We tackled our own bungalow in the Twin Cities and a rural farmhouse along the Great Mississippi River Road, learning firsthand how every decision in a space affects everything around it. There’s no better design education than living inside your own choices.

When our mothers and my aunt began transitioning to assisted living, I helped them downsize and settle into their new apartments. I thought carefully about how they moved through each space, making sure the traffic flow worked for someone navigating with a walker, that the things they reached for most were always within easy reach, that the lighting was warm and accessible. I surrounded them with their most cherished memories: the photos, the familiar furniture, the small objects that had always been part of their everyday lives. Then I wove in new pieces that made a smaller space feel genuinely cozy.

A home should reflect who you are right now. It should be beautiful, yes. But it should also be practical, personal, and completely yours.

That’s what drives every project I take on, whether it’s a full interior design plan, a color consultation, or helping someone fall in love with their space all over again. I bring the same curiosity, the same attention to detail, and the same genuine interest in your life to every single one.

I have a psychology minor, which makes more sense for a designer than most people realize. Understanding how people live, what they need, and what makes them feel most themselves is the foundation of everything I do. I ask a lot of questions. I listen carefully. And then I get to work.

No matter where you are in life, I meet you there.

Sincerely,
Roberta